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Coco Austin Flaunts Strapless Bra in Support of Breast Cancer Awareness

Well-known for her voluptuous body and reality TV show, Coco Austin took to the internet to show off the Perfect Sculpt Bra—a strapless pushup bra that claims to not only support your breasts but to create some appealing cleavage, too. A model and actress by trade, Austin is quite well-endowed leading most people to assume that a strapless bra that simply adheres to the breasts wouldn’t be able to offer much support or coverage. However, as the video evidence proves, this bra not only supports her chest but makes it look phenomenal with a simple pull of a string. To further prove how the bra supports her and stays in place, the reality star spun around in her large walk-in closet without any hint of a wardrobe malfunction.

breast cancer awareness ribbon

Born Nicole Natalie Austin, the wife of actor and former rapper Ice-T isn’t new to the strapless bra scene; she’s actually been promoting them through her social media accounts for months. So while this might not sound newsworthy, Austin’s 40DD bust is actually on display for a good cause this time around.

In her October 4th post, she sported a pink version of the magical bra and announced it was in honor of National Breast Cancer Awareness Month. Not only was the pink color a great representation of the cause but Austin also announced that she partnered up with the lingerie company to donate a portion of all bra sales to a breast cancer foundation.  

Receiving close to 300,000 views on Instagram, Austin’s video created quite a stir on the internet with fans not only complimenting her appearance but also inquiring about the bra. Hopefully, all of the interest led to some sales and subsequent donations to the cause.

National Breast Cancer Awareness Month

Breast cancer is one of the most common forms of cancer among women second only to skin cancer. It occurs when the cells in the breast tissue mutate and reproduce usually creating tumors in the breast. If left untreated, these mutated cells spread throughout the breast and eventually other parts of the body through the bloodstream or the lymphatic system. It affects around one in every eight women in the US alone while also being the second largest cause of cancer-related deaths in women (second to lung cancer). Luckily, the death rate has declined in recent years believed to be in part because of National Breast Cancer Awareness Month and its efforts.

National Breast Cancer Awareness Month (NBCAM) is an annual campaign that takes place every October. It originally began in 1985 when the American Cancer Society and Imperial Chemical Industries linked up to promote the importance of mammography in the detection of breast cancer. Over time, NBCAM grew in scope and now raises funds to support medical research, treatment, and help to find a cure. The awareness month also aims to educate and inform the public about the disease while still promoting early screening and self-exams. More so, businesses have begun using the annual event to celebrate breast cancer survivors and support those currently undergoing treatment for the illness.

The color pink started to be associated with breast cancer awareness in the early 1990s after the Susan G. Komen Foundation handed out pink ribbons to people who ran in their New York City race for breast cancer survivors. Since then, the color pink has been used as a sign of support by companies including Delta Air Lines who painted pink stripes and a pink ribbon on one of their planes.

coco austin posing

While it wasn’t a pink ribbon, Coco Austin sporting a pink strapless bra is another great way to promote breast cancer awareness during NBCAM. With almost 3 million followers on Instagram alone, the blonde bombshell used her assets to do her part to reach the masses. Kudos for that!